African Digital Firm 365 Digital to Drive AI-Powered Google Ads Growth in Four African Markets

365 Digital, an established African digital marketing and advertising technology company, has significantly expanded its partnership with Google. The company is now the authorized sales representative for Google Ads products and services across four key African markets: Côte d’Ivoire, Mauritius, Seychelles, and Réunion. This strategic move aims to accelerate digital growth by providing local, dedicated support for Google's advanced, AI-driven advertising solutions to businesses and agencies in these regions.

Under this expanded arrangement, 365 Digital will act as the primary in-market point of contact for Google Ads, offering comprehensive services that include commercial support, strategic guidance, and specialized account management. A crucial component of this initiative is the establishment of an Africa Centre of Excellence (CoE) in South Africa. This hub will deliver world-class technical expertise, campaign strategy, conversion measurement, optimization, and best-practice training to support the in-market teams and advertisers.

The partnership underscores the enormous digital potential within these African markets. Julian Jordaan, CEO of 365 Digital, emphasized the company's commitment to combining deep local expertise with Google’s powerful advertising ecosystem to help businesses grow faster and strengthen the regional digital economy. This investment in local presence and capability is seen as vital for driving the next phase of digital growth on the continent.

Alex Okosi, Managing Director of Google SSA, highlighted Google's dedication to providing data-driven advertising solutions that yield results for advertisers and small-to-medium businesses at every stage of growth in the African market. By empowering local businesses with sophisticated, AI-enhanced advertising tools and expert support, this collaboration is poised to foster significant economic development and digital transformation across the specified territories.